Web App + IntegrationsDeliveredMaintained

360 Athletics Dealer Portal

We built 360 Athletics a custom dealer portal for their wholesale and distribution business, handling dealer pricing, backorders, purchase orders, and a full medical-device rental operation, all wired into their legacy ERP.

Client: 360 Athletics
Industry: Wholesale Distribution & Medical-Device Rental
Platforms: Web
Our Role: Custom portal design, build, and integrations
Engagement: Custom dealer portal + ERP integration
Timeline: Ongoing engagement

The Challenge

The problem we set out to solve

Dealers and wholesalers don't transact like retail customers. They buy on payment terms, at negotiated price tiers, with discount groups that are far more involved than simple percentage cuts, and those groups can change at any time. 360 Athletics also runs a medical-device rental business: cryotherapy units rented not to the public but to clinics and physicians, who place orders through the same channel for use with their patients. None of this fits a standard storefront, and there was no system built to support how the business actually works.

Before

Dealers and wholesalers buy on payment terms and tiered pricing. Nothing like a retail checkout.
Discount groups are complex, non-linear, and can change at any time.
Backorder stock couldn't be sold while stock status was tied to on-hand inventory count.
The cryotherapy-rental business has its own contracts, extensions, and compliance rules with no software to support them.

The Objective

Build software around how 360 Athletics actually does business. Dealer ordering, complex pricing, backorders, and medical-device rentals, instead of forcing the business to fit a generic platform.

What We Built

The solution, part by part

The dealer experience

An ordering experience built for wholesale

Dealers and wholesalers don't shop like retail customers. They buy on payment terms, at negotiated price tiers, with discount groups that are anything but simple percentages and can change at any time. The portal handles all of it. Dealers see their own pricing, discover new products, pull spec sheets and product information, and place purchase orders in a few clicks. We also decoupled stock status from inventory count, so 360 Athletics can sell backorder items that aren't on hand yet but are on their way.

Dealer-specific tiered pricing and discount groups
Payment-term ordering, not retail checkout
Product discovery, spec sheets, and documentation
Backorder support — stock status decoupled from on-hand count

The rental business

A medical-rental operation with its own rules

360 Athletics also rents cryotherapy devices but not to retail customers. Clinics and physicians rent the devices and place their orders through the portal for use with their patients. This side of the business runs on logic all its own: custom rental flows, contract management, and self-service extensions clinics can trigger themselves at any time. Automated emails keep everyone informed. Shipping updates and device-operation guidance for the end user, order confirmations for the clinic, and rental-return reminders before a contract is due.

Rentals scoped to clinics and physicians, not retail
One-click rental-contract extensions for clinics
Automated shipping, operating, and return-reminder emails
Order notifications tailored to clinics and practitioners

The contract model

Linking extensions to contracts and to Adagio

Every order and every rental extension is converted into the appropriate EDI document and imported into Adagio, their legacy ERP. Because Adagio treats each rental and each extension as a separate order, we built order-numbering logic that ties every extension back to its original order, and that original order acts as the contract. In the admin dashboard, opening a contract surfaces all of its extension orders in one place, so staff always see the full history at a glance.

Orders and extensions auto-converted to EDI for Adagio
Custom order-numbering logic links extensions to contracts
The original order acts as the master rental contract
Admins see every extension under its contract

The admin side

Compliance and control, built in

The rental business carries regulatory obligations, so we built the tracking straight into the admin portal: confirming a device is cleaned on return, recording damage, and keeping the paper trail intact. Admins can also attach new documents to any automated notification before it goes out, so the right spec sheet, instruction, or form reaches the customer along with the email.

Device-cleaning confirmation on return
Damage tracking and regulatory record-keeping
Attach documents to automated emails before they send
Full rental history and contract oversight

The Stack — and Why

The technology, and why we chose it

Every tool here earned its place. The point isn't the logos — it's the reasoning behind them.

Next.js

Runs the dealer portal, the rental engine, and the admin dashboard in one application.

Payload CMS

Manages products, spec sheets, and content so 360 Athletics can keep the catalog current themselves.

Prisma

A type-safe data layer for dealers, pricing tiers, orders, and rental contracts.

PostgreSQL

A relational database suited to the complex pricing and contract relationships behind the portal.

TypeScript

Type safety across intricate pricing, backorder, and rental-contract logic.

Resend

Delivers the transactional emails (shipping, device operation, and rental reminders), reliably.

S3AWS S3

Durable storage for spec sheets, device documents, and order attachments.

EDIEDI

Converts every order and extension into documents Adagio can import.

ERPAdagio ERP

The existing ERP and system of record stays in place and the portal now integrates with it.

Tailwind CSS

A fast, consistent UI across the dealer and admin experiences.

The Outcome

What changed for the business

~70%
Faster dealer order placement: 0
Manual order entry into Adagio: Self-serve
Clinic rental extensions

360 Athletics now runs its wholesale and rental business on software shaped to fit it. Dealers order on their own terms and pricing, backorder stock sells freely, and clinics manage rental contracts and extensions themselves. Every order and extension flows into Adagio as EDI, and the admin side keeps compliance, documents, and contract history under control.

Dealer pricing, tiers and complex discount groups were managed and quoted by hand.

Tiered pricing and discount groups are applied automatically for every dealer.

Backorder items couldn't be sold while stock status was tied to on-hand count.

Stock status is decoupled from inventory, so dealers can order stock that's on its way.

Rental extensions and contract changes meant phone calls and manual paperwork.

Clinics extend a rental contract themselves, in a single click.

Every order and extension was re-keyed into Adagio.

Orders and extensions convert to EDI and import into Adagio automatically.

The Bottom Line

360 Athletics doesn't run a standard storefront. It runs a wholesale, dealer, and medical-rental business, each with its own rules. The easy path would have been to bend those rules to fit an off-the-shelf platform. We did the opposite and built the software around the business: dealer terms, tiered pricing, backorders, rental contracts, and compliance tracking all work the way 360 Athletics works. That's what custom software is actually for.

Let's build something that performs.

Tell us about your project and we'll map out a clear path to ship it.